Keeping it simple-Fruit Punch Flavor

Simple KISS is an acronym scientists and engineers use;"Keep it simple, stupid". The KISS principle states that most systems work best if they are kept simple and not made complicated. Basically, simplicity is the key goal in design and unnecessary complexity must be avoided. Complicated Flavor scientists often add too many unneeded components to a flavor. Why? Because they are artists. Just like chefs, a flavor scientist "throw things in", because it seems like it should improve the flavor or because the ingredient is a favorite. Sometimes a flavor scientist developes a new flavor using other lengthy flavors, like making a blackberry flavor by combining a strawberry, blueberry and raspberry flavor. A finished flavor can easily end … [Read more...]

Orange Essential Oil

Beverage Flavors The most popular beverage flavor in the United States is orange. Although consumption of orange juice has declined in recent years, it was reported Americans consumed 715,775 metric tons of orange juice in 2011.(  That's a lot of juice!  Oranges are primarily grown in Florida, California and Brazil and processed for their juice. Orange Peel So what happens to the peels? Peels are further processed to isolate orange essential oil. Basically, the oil is squeezed out of the peel. Orange oil consists of limonene (~90%), geraniol (~5%), decanal (~3%), octanal (~3%) and myrcene (~2%). Other components included alpha and … [Read more...]