Crest 3D White Vivid, Radiant Mint Review

Crest 3D White Vivid, Radiant Mint

Proctor & Gambles's Crest 3D White line was the most heralded new product in oral care in 2010. I  found this data in the Jan/Feb 2012 Global Cosmetic Industry Magazine (www.GCImagazine.com). The reason for its success in the United States is attributed to the fact that it's a part of a  full care oral care regimen. This regimen consists of a toothbrush, an alcohol free whitening mouth rinse ,whitening strips and paste-gel hybrid toothpaste. Per the box; 3D White Vivid toothpaste provides radiant whitening: patented micro-cleansing whiteners to life and polish away surface stains gentle foaming action to clean hard to reach places with regular brushing fights cavities, refreshes mouth and removes plaque use with the Oral B 3D … [Read more...]

Crest Complete Whitening +Scope Citrus Splash Review

Crest Complete+Scope Citrus Splash

Flavoring toothpaste isn't the same as flavoring food products. Number 1, toothpaste isn't ingested and has different regulations than a food product. Number 2, toothpaste is typically basic and most food products are acidic.  Mint oils and especially menthol are extremely stable and hold up well in basic and acidic conditions. Therefore, besides the fact that mint freshens breath, it is a good flavor choice for toothpaste. I imagine, though, that there are some people who want choices and feel like mint toothpaste is too harsh or not pleasant. Recently, Crest complete launched a Citrus Splash flavored toothpaste.   It has an aroma reminiscent of St. Joseph's baby aspirin, a creamy sweet orange flavor. Those of us born in the 1960's, before … [Read more...]