laevo-Linalool FEMA 2635

Froot Loop Flavor My parents never bought sugar cereal. I had to go to Grandma's house for the "good cereal". Froot Loops is a cereal Grandma would buy for me and I remember the characteristic sweet citrusy smell of this cereal. laevo-Linalool My first impression of laevo Linalool was "Froot Loops". Other flavor chemists or perfumers might describe linalool as spicy, floral, woody, fresh and reminiscent of household cleaner. Linalool is a terpene alcohol, meaning it a component found in many plants. It can be found naturally in citrus, bergamot, coriander, cinnamon, rosewood, laurel, mint, basil, birch, berries, grape, celery, peas, potatoes, cloves, cumin, mustard., etc. Linalool is an inexpensive flavor material.  It finds … [Read more...]

Life Apple Cinnamon Crunchtime multigrain cereal, flavor review

  I'm a seasoned food professional and I got duped by this product.Life Apple Cinnamon Crunchtime is low in sugar (7 gm per 3/4 cup cereal), because it is sweetened with Reb A (a natural high potency sweetener from the Stevia plant). As I've said in earlier posts, Stevia is not a favorite ingredient of mine. Not until I tasted the product, did I realize that the sweetness was "different". High potency sweeteners mimic sugar's sweetness but do not taste the same. For me, stevia has a lingering licorice aftertaste and it is prominent in this cereal. My wish is to have food companies label it boldly on the front of the package, instead of making me search for the Reb A on the label. It's difficult to see Reb A in the ingredient … [Read more...]