Cherry Flavor

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"When their seeds are ready for transport, plants summon mammals with the strong scents and tastes of ripe fruit" (Michael Pollan, Cooked). Anyone who has had a cherry tree decimated by birds knows this. Animals cannot resist brightly colored, sweet, aromatic fruits. Mother nature has made fruit impossible to resist because she needs animals to spread seeds. Flavor scientists study mother nature and do their best to mimic her appeal. Our goal is to keep consumers happy and supply good tasting food. We study the aromatics naturally present in fruits as a guide for flavor development. I have created plenty of cherry flavors, but none were close to what mother nature has designed.  My cherry flavors have been benzaldehyde based, because … [Read more...]