Life Apple Cinnamon Crunchtime multigrain cereal, flavor review

Life Apple Cinnamon Crunchtime

  I'm a seasoned food professional and I got duped by this product.Life Apple Cinnamon Crunchtime is low in sugar (7 gm per 3/4 cup cereal), because it is sweetened with Reb A (a natural high potency sweetener from the Stevia plant).¬†As I've said in earlier posts, Stevia is not a favorite ingredient of mine. Not until I tasted the product, did I realize that the sweetness was "different". High potency sweeteners mimic sugar's sweetness but do not taste the same. For me, stevia has a lingering licorice aftertaste and it is prominent in this cereal. My wish is to have food companies label it boldly on the front of the package, instead of making me search for the Reb A on the label. It's difficult to see Reb A in the ingredient … [Read more...]