KISS is an acronym used by scientists and engineers,”Keep it simple, stupid”. The KISS principle states that most systems work best if they are kept simple and not made complicated. Basically, simplicity should be a key goal in design and unnecessary complexity must be avoided.
Flavor scientists often add too many unneeded components to a flavor. Why? Because they are artists. Just like chefs, a flavor scientist “throw things in”, because it seems like it should improve the flavor or because the ingredient is a favorite. Sometimes a flavor scientist developes a new flavor using other lengthy flavors, like making a blackberry flavor by combining a strawberry, blueberry and raspberry flavor. A finished flavor can easily end up with 150-300 materials. If a customer loves the flavor that was created and wants to use it in a food product, then the dilemma begins. The flavor scientist realizes they do not understand their creation and what is contributing and what is not needed, but is reluctant to change the formulation because the customer is happy. The lesson is that, from the start of a project, a good flavor scientist should thoughtfully choose each ingredient. The goal is a flavor formulation contain 15-30 components rather than 150-300 components.
The KISS principle is something that comes to our minds around the New Year. New Years is the time to sort through the hundreds of items in our homes and decide what needs to go. Last week, at my home, we simplified. We filled two large garbage cans with clutter and filled up our SUV with items that could be re-used and donated to the Good Will. It’s a New Years tradition to think about clutter, fellow blogger, Mary Kate also discussed clutter and her “clutter coach”on a recent blog posting. As she put so eloquently, simplify can also mean “I threw a bunch of shit away”.
Because I am simplifying, I give you this 4 ingredient fruit punch flavor formula:
Benaldehyde (characterizing component cherry ) 70%
Lemon Oil 10%
Orange Oil 5 fold 15%
Allyl caproate (character component pineapple) 5%
However, if you want to use this flavor in a beverage, you will need to add ingredients to make it water dispersable. Or if you want to make your fruit punch flavor unique, you will need to add a splash of another flavor, like raspberry. Essentially, it is almost impossible to keep things simple, but we can start the New Year with KISS (Keep it simple stupid).